Loreen Epp is available as an on-site speaker or workshop facilitator.  Contact loreen@roomplanners.com, or call 631.896.6169.  Presentations can be customized to your business needs, budget or time available. Popular topics include:

• The biggest home furnishing trend of the new millenium. The storage and organization phenomenon offers manufacturers and retailers an unprecedent opportunity to add value and appeal to home furnishings. See examples from the kitchen, house wares, home building and specialty retail industries. Hear which simple changes to products and messages would stop market share loss to other industries, increase margin, build traffic, add value, and inspire consumers to buy furniture for more than style or price.

•  Now that got my attention: new marketing methods that get noticed. Conventional advertising is facing a barrage of new media messages and formats. Traditional media is changing, and so are the messages consumers will listen to. Review the most powerful, unique and effective publicity efforts of the past year to see what was done, why it worked and how  we can apply what we learned to our own marketing efforts..

•  What furniture merchants need to know about new home design. Changes to new home plans are mirroring changes in consumer values, lifestyle and technology over the past decade. Today’s room uses and home furnishing choices are reflecting a more casual, mobile lifestyle that’s redefining room uses and changing the role of furntiure. Hear the latest consumer data on what’s going on where, and what it means for furniture design.

•  Finding the benefits: how to stop selling price and start marketing solutions. Today’s consumers are looking for product benefits and solutions that fit their values and real lives. Hear about consumers’ priorities, needs, wants, their real-world limitations, and the product solutions that would motivate them to buy sooner and even spend more. Find the hidden consumer benefits in your own products and see the difference it makes to them… and to you. 

• Styling without borders, decorating without rules: navigating the brave new world of home décor.  Creating and selling products without reference to familiar style categories can be disconcerting to merchants and consumers. Find out which eclectic combinations are working in the market, and how to create designs that mix, match and merge into cohesive, personalized rooms consumers will love.

• Room Cues 2008.  From personal sanctuaries to uptown glamour, see and hear about the most popular style, color and material trends on consumers’ style radar. From TV shows and movies to shelter magazines, home decorating books, show homes, hotels and restaurants, see which home fashions consumers will be looking for in your store.